Beginning late Saturday, rumors began surfacing of a possible Super Bowl commercial for Google during today's game. Google, who has a history of avoiding mainstream modes of marketing, has begun reaching out changing its tune as it struggles to promote its new Chrome web browser and keep ahead of the curve against Microsoft's Bing search engine. Google CEO Eric Schmidt seemed to verify the rumor from his Twitter account last night:
"Can't wait to watch the Super Bowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said 'Hell has indeed frozen over')."
Mysterious and mysteriouser, the cryptic tweet could mean just about anything, but the tech blogs are taking this as confirmation of rumors of a Google Super Bowl ad that seemed to have originated with Federated Media Publishing's John Battelle.
If the rumors are true, it remains to be seen just which one of Google's many services will be promoted in the Google Super Bowl ad. Some speculations include a possible installment of Google's "search stories" ads or promotion for the Nexus One smartphone.